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AI Sustainability Center ethics

About us

The AI Sustainability Center was established in 2018 to create a world-leading multidisciplinary hub to address the scaling of AI in broader ethical and societal contexts.

partners from industry include Atomico, Bonnier, Cirio, Microsoft, and Telia Company. The initiative has attracted some of the top minds in academia focused on AI, coming from KTH, Karolinska Institutet, Lund, Chalmers, Umeå, and Linköping universities, as well as public agencies like Skatteverket, the Swedish tax authority, the Swedish Public Employment Service, the City of Stockholm, and the City of Malmö.

The partners are united around a common belief that it is better to navigate together than alone. The goal is to be leaders in setting frameworks that put humanity at the core. We offer a methodology and framework for purpose-driven technology.

What our partners are saying

“With the rapid pace of development in AI, and applications ranging from industrial IOT to smart city and smart home services, multi stakeholder collaborations offer the best way to share experiences and ensure that AI development follows the most responsible path.”
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Brendan Ives, VP and Head of Division X, Telia Company
“Since AI is becoming a natural component and driver in many technology platforms and solutions, it’s increasingly important for us to fully understand the impact, potential and sustainability of AI, and we are thrilled to be a part of this knowledge forum.”
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Ulrika Saxon, CEO Bonnier Ventures
“AI is already playing a significant role in our daily life and our society, changing the way we interact with technology, services and information. Its benefits are significant, as is our accountability to ensure it is used responsibly and ethically, to the benefit of all. Cooperation across industries has never been more important as this technology becomes increasingly pervasive, and so we are proud to be part of this AI Sustainability Center, working with all its members across these shared goals.”
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Vahé Torossian, Corporate Vice President, Microsoft Corporation & President Microsoft Western Europe
“AI is scaling at a rapid pace, from large corporations to the next generation of start-ups, and will touch all parts of society. Therefore, the sustainability lens is crucial. The AI Sustainability Center will be an important actor in this field and we’re happy to support them and learn from the impressive team, as they embark on their journey of setting the next generation of purpose driven business.”
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Sofia Bendz, Partner, Atomico, and angel investor
“AI raises new legal and ethical challenges, and managing these is necessary for society to unlock the potential of technology in a sustainable way. Cirio looks forward to supporting the center with expertise in areas such as data privacy, intellectual property, tort, consumer law and sustainability, and in expanding into more unknown legal territory, where ethics needs to play a key role.”
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David Frydlinger, Managing Partner, Cirio Advokatbyrå
“Sweden aims to be a leader in AI innovation and to share knowledge on correct and sustainable practices with other AI users and developers worldwide. We plan to build on our tradition of inclusive, innovative development with the rest of the AI world.”
Minister for Digitalization in Sweden, Peter Eriksson
“AI will transform society, industry, and the way we live and work I the future. It is crucial that we use these opportunities to support sustainable development.”
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Darja Isaksson, Director General of Sweden’s Innovation Agency Vinnova

A multidisciplinary center for responsible purpose-driven technology

Our goal is to create a world-leading center for identifying, measuring and governing the ethical implications of Al. It will be a collaborative, research-focused environment for piloting, testing, and applying Al sustainability strategies and frameworks.

The center intends to focus on mitigating risks as well as facilitating the realization of the vast gains to organizations, society and individuals by acting proactively. It will provide an opportunity for members not only to avoid future pitfalls, but also to gain a competitive edge by learning to use Al in a sustainable way.

We will do this in a multi-disciplinary manner (from law and engineering to social science and gender studies); in a multi-stakeholder context, bringing together large organizations, start-ups, policymakers and regulators, academia and civil society. One of our sweet spots is that some of the brightest and youngest minds in tech are also the ones that care most about our future. They will be part of our community and workforce.


Elaine Weidman Grunewald

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Elaine is co-founder to the AI Sustainability Center. She is an expert in the technology sector and effects of digitalization, as well as the global sustainability and development arena, where she has had leading positions and roles, including Chief Sustainability & Public Affairs Officer at Ericsson. Today she is also a Board member of SWECO AB and the Whitaker Peace and Development Initiative.

Full bio

Anna Felländer

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Anna is the co-founder of the AI Sustainability Center. She is one of Sweden’s leading experts on the effect of digitalization on organizations, society, and the economy. She recently had the role as Chief and Digital Economist at Swedbank and has spent 10 years working for the Swedish government. She has been affiliated to the Royal Institute of Technology, and has had advisory roles in government, the digital start-up scene, and large organizations focusing on Artificial Intelligence and Ethics – including the Minister of Digitalization.

Full bio

Our mission and vision

Our vision is a new and just approach to AI that considers both positive and negative impacts on people and society, as well as commercial benefits or efficiency gains. We call it Sustainable AI.

We know that all algorithms and data have biases, and that there can be both conscious and unconscious risks inherent in AI solutions. There is often no right or wrong answer, but our goal is that any algorithm and data set can be tested against a framework that can help determine and expose inherent biases, and guide decision making.

Our mission is to create a movement where human-led AI is the norm, not the exception. We help users of AI to avoid risks and pitfalls while keeping humanity and fairness at the core. We are implementing a different type of business model. By applying the AI Sustainability Framework we are helping partner organizations gain a trust premium.