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About Us

We are creating a world-leading center for identifying, measuring and governing ethical implications of AI. The AI Sustainability Center is a collaborative, research-focused environment for piloting and testing Al sustainability strategies and frameworks. The center intends to focus on mitigating risks as well as facilitating the realization
of the vast gains to organizations, society and individuals by acting proactively. It will provide an opportunity for members not only to avoid future pitfalls, but also to gain a competitive edge by learning to use Al in a sustainable way.

Managing Sustainable Growth

AI Poses Ethical Risks That Are Difficult to Predict

Industry professionals, researchers, policymakers and regulators, and
individuals need to be aware of the ethical and social implications of Al. Risks such as privacy intrusion, discrimination, and the proliferation of fake news can result in negative consequences
– intended or unintended – if Al is not governed in a sustainable way.

Unintended ethical breaches are often a result of algorithms using historical data that incorporates bias. Programmers who often lack proper skills and knowledge to understand AI’s broader societal implications can create intended or unintended values. Breaches can also result from immature Al, for example, if algorithms use a training data set which is insufficient or not diverse enough.

Technology is ahead of regulation


Organizations and individuals may rely on being GDPR compliant. But as technology is ahead of regulation, this could lead to a false sense of security. There is a regulatory blind spot.


Misuse / overuse

The AI application/solution could be overly intrusive (using too broad or too deep open data) or it could be used for unintended purposes by others.

The bias of the creator

Values and bias are intentionally or unintentionally programmed by the creator who may also lack knowledge and skills of how the solution could scale in a broader context.

Immature AI

Insufficient training of algorithms on data sets as well as lack of representative data could lead to incorrect or inappropriate recommendations.

Data and machine bias

The data available is not an accurate reflection of reality or the preferred reality and may lead to incorrect and unethical recommendations.

Ethical questions need to be on top of the agenda

How far can we go in our collection of personal information for credit risk scoring?

• Would you want your algorithms to pick or support your next decision about your CEO?

• Is it ok when media recommend articles to a person with racial opinions supporting his or her orientation?

Should public agencies be contacted if a person drives drunk?

• Is it ok for a gaming app to capitalize on persons with gambling addictions?


Billion Global Spending on AI by 2021


Percent Increase Active AI Startups since 2000


Fold Increase Investment in AI since 2000

*Statistics according to IDC, Stanford University,and towardsdatascience.com

How to find us

  • Address: Alma, Nybrogatan 8, 114 34 Stockholm, Sweden
  • E-mail: info@aisustainability.org

Located at ALMA – a shared space for entrepreneurs, artists, developers and creators.

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